Rob Foddering

Director

What's the plot?

I'm lucky enough to head up a team of dedicated, skilled and fun people. All of them with their own strengths and quirks. Every day is interesting and presents new challenges... even before I start interacting with clients!

Your favourite scene?

It's a joy to be working in the design industry. We can help our clients have a huge impact on what they are trying to achieve. Comparing the "before" and "after" of the work we do, and developing a trusting relationship for years to come, means that getting out of bed is never a chore.

Your back-story?

From a young age I've dedicated a lot of my time to anything visual. I've worked in a variety of creative industries such as Photography, Fine Art, Teaching, Print and Digital Design.

I had formal training as a fine artist, and I've found these creative skills are transferable across the creative sector. They have continued to inform my personal practice, and how we operate as a company to this day.

I built my first website in 1999. It had the same feel as leaving a painting on a wall and stepping away from it; since that point I've been hooked.

The industry has changed phenomenally since 1999, and we've had to change with it. Everything we do evolves, we never stop learning, and it's a joy to work in an industry that is never dull.

...Spin-offs?

I play bass guitar badly (I'd probably be a better drummer), and have a series of children's books planned (but probably will never have time to make them). I've also made a film using soup cans, and so far, I’ve run workshops teaching seven to eighty-year-olds how to make websites. The seven-year-olds are easier to teach, in case you're wondering.

Your motivation?

I want the work we do as a design company to give something back. Working in the design industry can mean that it's all too easy to focus solely on profit, so I'd like to leave this industry a better place, by supporting clients who are trying to achieve positive things.

17
years in the industry
2x
double jointed thumbs
Yes!
Expert in saying yes and no at the same time
120%
hair

Before you go...