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Arts Marketing Ideas Generator

We built the Arts Marketing Ideas Generator with arts marketers in mind. Whether you are an independent artist, or work within a large arts organisation, we hope you find this tool helpful. We've selected marketing ideas that grow product sales, event attendance and audience development. This is an evolving list and we'll be adding to it. Please get in touch if there are more arts marketing ideas that you think we should include!

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Organise workshops or teach classes

Time: 4 Weeks
Complexity: Tricky
Type:

Networking events quite often sound dull and unappealing.

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Apply for public commissions

Time: 4 Weeks
Complexity: Tricky
Type:

In the United States, most states have a law that mandates 1% of total construction cost of a public building to go on art for the building - such as sculptures or visual artwork inside the buildin

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Contact businesses for sponsorship

Time: Ongoing
Complexity: Tricky
Type:

Yes, arts sponsorship can be a controversial subject, but it doesn’t have to mean ‘selling out’.

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Start a supporters membership scheme

Time: Ongoing
Complexity: Tricky
Type: Digital, Offline

A key thing to bear in mind when starting a Membership or Friends scheme is that they are not ‘quick wins’.

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Do something memorable

Time: 2 Weeks
Complexity: Tricky
Type: Social Media, PR, Live

Quick back story: Two of our team at Wired Canvas used to work at an art gallery in Dorset a few years back.

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Something missing?

Have an idea that we haven't covered? Let us know so we can share it with others.