Small Business Marketing Ideas Generator

As a small business owner, you'll likely find yourself marketing as well as running your business. It can be tough to balance both. So we've chosen marketing ideas that are simple to execute, but have a direct impact on your audience and sales. This is an evolving list and we'll be adding to it. Please get in touch with more marketing ideas for small businesses that you think we should include!

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Complexity

Time Required

Idea Type

Online

-Social Media

-SEO

-Web Development

Offline

-PR

-Print

Sales

Live

Branding

General

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Create a brand and visual identity (not just a logo!)

Time: Weeks

Complexity: Expert

Type:

Having a consistent identity across all of your marketing channels (eg. website, social networks, printed materials etc) will present your business in a more professional light.

Update your email signature

Time: Minutes

Complexity: Easy Peasy

Type:

Make sure your email signature has all of your up to date contact details in it (useful for the recipient as they can quickly pick up the phone or visit your website if they need to), as well as ac

Monitor your online coverage

Time: Minutes

Complexity: Easy Peasy

Type:

Google Alerts are emails sent to you when Google finds new results such as web pages or blogs that match y

Perfect your "elevator pitch"

Time: Days

Complexity: Tricky

Type:

Imagine that you stepped into an elevator and found yourself standing next to your dream investor, customer or collaborator. You have their full attention for 30 seconds.

Do a journey map of your business

Time: Days

Complexity: Moderate

Type:

We cannot stress how valuable User Experience (UX) is to your marketing efforts and business plan! In fact we are so passionate about this that we wrote an entire blog about it.

Create brand guidelines

Time: Weeks

Complexity: Tricky

Type:

Make sure that you have up-to-date branding guidelines that you can send out to partners, venues and press whenever they use your brand (eg. your logo on their marketing materials).