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Arts Marketing Ideas Generator

We built the Arts Marketing Ideas Generator with arts marketers in mind. Whether you are an independent artist, or work within a large arts organisation, we hope you find this tool helpful. We've selected marketing ideas that grow product sales, event attendance and audience development. This is an evolving list and we'll be adding to it. Please get in touch if there are more arts marketing ideas that you think we should include!

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Add your chosen social media follow buttons to your website

You use social media to drive people to your website, but if they find your website first where do they find your social networks? Add links to all of your social media profiles.

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Add your CV/résumé to your website

This might sound obvious (or not) but if you are a freelancer then make sure that you have an up to date CV/résumé on your website, especially if you are submitting applications.

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Add descriptions and titles to all images on your website

Search engine robots such as Google cannot ‘read’ images like us, so you may have a beautiful website full of stunning images, but if they have no descriptive text, then search engines have no idea

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Provide visitor information on your website

Many of your visitors may have particular concerns or requirements that may stop them visiting your venue/business or attending an event.

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Add Rich Snippets to your website

Rich snippets are used to provide a summary about a search result, which can help draw the right traffic to your website.

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Create an RSS feed

You have an established blog/website that has a growing readership - great work! Now make it extra simple for people to subscribe to and find your content by creating an RSS feed.

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