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Arts Marketing Ideas Generator

We built the Arts Marketing Ideas Generator with arts marketers in mind. Whether you are an independent artist, or work within a large arts organisation, we hope you find this tool helpful. We've selected marketing ideas that grow product sales, event attendance and audience development. This is an evolving list and we'll be adding to it. Please get in touch if there are more arts marketing ideas that you think we should include!

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Printable or downloadable resources

Time: Days
Complexity: Moderate
Type:

Offer free printable or downloadable resources on your website. Try to offer items that would be particularly valuable to your audience.

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Check for broken links

Time: Hours
Complexity: Moderate
Type:

Do you have lots of dead links on your website or blog? Make sure any “404s” are kept to a minimum and your website is as up to date as possible.

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Create a mailing list

Time: Weeks
Complexity: Tricky
Type:

An email mailing list is a quick and simple way to keep your audience in the loop about your latest work.

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Break your audience down into segments

Time: Days
Complexity: Expert
Type:

Your mailing list should be segmented down into interest groups.

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Optimise your website for search engines

Time: Weeks
Complexity: Expert
Type:

There is no quick or easy way to do this; the key is research and producing high quality relevant content that is useful to your audience.

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Ask people you know for a link

Time: Days
Complexity: Moderate
Type:

SEO (Search Engine Optimisation) is a funny business so we’ll try to keep it simple… When you search for something on Google, it returns every site that it believes is relevant and organises them b

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Something missing?

Have an idea that we haven't covered? Let us know so we can share it with others.