Arts Marketing Ideas Generator

We built the Arts Marketing Ideas Generator with arts marketers in mind. Whether you are an independent artist, or work within a large arts organisation, we hope you find this tool helpful. We've selected marketing ideas that grow product sales, event attendance and audience development. This is an evolving list and we'll be adding to it. Please get in touch if there are more arts marketing ideas that you think we should include!

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Complexity

Time Required

Idea Type

Online

-Social Media

-SEO

-Web Development

Offline

-PR

-Print

Sales

Live

Branding

General

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Use Google analytics

Time: Days

Complexity: Tricky

Type:

Having Google Analytics on your website is absolutely crucial for monitoring traffic, visitor stats (locations, browsers, software) and analysing how your website is performing.

A/B test

Time: Days

Complexity: Tricky

Type:

A/B testing is when you create two versions of something with a slight variation and test which performs better. For example, do you want to check which “call to action” is most effective?

Update your Page Titles and Meta Descriptions

Time: Days

Complexity: Tricky

Type:

Often overlooked, your Page Titles and Meta Descriptions are one of the most important parts of SEO and getting your site ranking well in Google.

Create invaluable content

Time: Ongoing

Complexity: Expert

Type:

The #1 best way to improve your search engine optimisation (SEO) is to provide useful, shareable content that will be of high interest to your audience.

Offline mailing list sign-up

Time: Ongoing

Complexity: Easy Peasy

Type:

When throwing an event or exhibition, leave a guestbook somewhere obvious where people can sign up for your mailing list and leave comments or suggestions.

Conferences

Time: Days

Complexity: Easy Peasy

Type:

Taking time to attend conferences within your industry not only works as networking, but also is a must if you want to increase your creativity and inspiration.