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Arts Marketing Ideas Generator

We built the Arts Marketing Ideas Generator with arts marketers in mind. Whether you are an independent artist, or work within a large arts organisation, we hope you find this tool helpful. We've selected marketing ideas that grow product sales, event attendance and audience development. This is an evolving list and we'll be adding to it. Please get in touch if there are more arts marketing ideas that you think we should include!

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Attend a networking event

Time: Hours
Complexity: Easy Peasy
Type:

People buy people, so putting a face and voice to potential connections is good time well spent. Networking events might sound incredibly dull, but you would probably be very surprised!

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Create some awesome business cards!

Time: Weeks
Complexity: Tricky
Type:

A business card needn’t be a boring bit of a cardboard with your contact details.

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Live blogging

Time: Days
Complexity: Moderate
Type:

You can gain a large number of contacts and followers by live blogging or live tweeting prominent events that you attend, such as conferences, performances or launches.

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Merchandise or take-aways/leave behinds

Time: Weeks
Complexity: Expert
Type:

Depending on your type of business, you could take some time to have some of your brand design branded onto products that can be given to potential connections or customers.

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Create a podcast

Time: Months
Complexity: Tricky
Type:

Podcasts are now easier to make and share than ever before.

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Find out when local magazines go to print - be on time!

Time: Hours
Complexity: Easy Peasy
Type:

If you advertise in local magazines, make sure you don’t miss their deadlines. Find out when they go to print and when they need artwork by, and mark it all on your marketing editorial calendar.

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Something missing?

Have an idea that we haven't covered? Let us know so we can share it with others.