Arts Marketing Ideas Generator

We built the Arts Marketing Ideas Generator with arts marketers in mind. Whether you are an independent artist, or work within a large arts organisation, we hope you find this tool helpful. We've selected marketing ideas that grow product sales, event attendance and audience development. This is an evolving list and we'll be adding to it. Please get in touch if there are more arts marketing ideas that you think we should include!

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Complexity

Time Required

Idea Type

Online

-Social Media

-SEO

-Web Development

Offline

-PR

-Print

Sales

Live

Branding

General

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Start making videos

Time: Weeks

Complexity: Tricky

Type:

Having video on your website is one of the best things you can do to improve your search engine rankings, and a great way to communicate lots of information about an event or project in a quick and

Create a Press Release

Time: Days

Complexity: Moderate

Type:

A tried and tested marketing tool, press releases are a great way to get the word out to local and national news sources about your event.

Start collating a press list

Time: Ongoing

Complexity: Easy Peasy

Type:

Make sure that you have an up to date press list of local and high profile journalists, websites, blogs and publications, so that you can always easily send them your latest marketing materials.

Get a Customer Relationship Manager (CRM) strategy in place

Time: Weeks

Complexity: Expert

Type:

A customer relationship manager strategy allows you to build and maintain long-term relationships with your audience and customers.

Create a press kit and keep it up to date and accessible

Time: Days

Complexity: Moderate

Type:

A press kit makes it easy for journalists and local/national press to find out all of the relevant information about you and your organisation/business.

Contact your local paper and get interviewed

Time: Days

Complexity: Moderate

Type:

Particularly in small communities and regions, local press are always looking for interesting people to talk to, especially if an event or new feature within the area will affect the public.