A customer relationship manager strategy allows you to build and maintain long-term relationships with your audience and customers. It should allow you to track and monitor all of your customer communications, data, orders/purchases, contact information and a 360-degree view of your audience. There are lots of CRM systems out there, with some configurable and flexible options such as Salesforce or Filemaker used by larger organisations, or more static but ‘out of the box’ options such as Highrise used by independent artists. We have listed a few others below that have been recommended to us by various artists and professionals, although it is worth doing your research to identify which CRM is suitable for you.
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