Having video on your website is one of the best things you can do to improve your search engine rankings, and a great way to communicate lots of information about an event or project in a quick and interesting manner (in particular on mobile, when people may not want to read lots of text). Take a look at YouTube or Vimeo for hosting your video and sharing it online. It is also incredibly useful to have a back catalogue of videos documenting your past projects or achievements.
You don’t need lots of expensive equipment to record an interesting video. Most camera phones are now of perfectly good HD quality, and you can even edit and upload the footage directly from your phone, tablet or computer using iMovie. Alternatively, invest in something lightweight but powerful such as a GoPro or a HD camera.
We specialise in helping our clients achieve their goals. If you need help delivering this marketing idea, or if you want to take your strategy further, we at Wired Canvas can help. Have a look at our portfolio to see how we've helped others in the past and get in touch. We look forward to hearing from you!
