Arts Marketing Ideas Generator

We built the Arts Marketing Ideas Generator with arts marketers in mind. Whether you are an independent artist, or work within a large arts organisation, we hope you find this tool helpful. We've selected marketing ideas that grow product sales, event attendance and audience development. This is an evolving list and we'll be adding to it. Please get in touch if there are more arts marketing ideas that you think we should include!

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Complexity

Time Required

Idea Type

Online

-Social Media

-SEO

-Web Development

Offline

-PR

-Print

Sales

Live

Branding

General

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HARO (Help A Reporter Out)

Time: Hours

Complexity: Easy Peasy

Type:

HARO is a free online service that allows journalists and reporters (often from high profile media outlets) to send requests for people to interview or quote on different subjects.

Research your competitors

Time: Hours

Complexity: Easy Peasy

Type:

Do a little “competitor research” and look up other businesses of a similar nature or size. How do they market themselves? Do they do anything that you could be implementing?

Create a brand and visual identity (not just a logo!)

Time: Weeks

Complexity: Expert

Type:

Having a consistent identity across all of your marketing channels (eg. website, social networks, printed materials etc) will present your business in a more professional light.

Update your email signature

Time: Minutes

Complexity: Easy Peasy

Type:

Make sure your email signature has all of your up to date contact details in it (useful for the recipient as they can quickly pick up the phone or visit your website if they need to), as well as ac

Monitor your online coverage

Time: Minutes

Complexity: Easy Peasy

Type:

Google Alerts are emails sent to you when Google finds new results such as web pages or blogs that match y

Perfect your "elevator pitch"

Time: Days

Complexity: Tricky

Type:

Imagine that you stepped into an elevator and found yourself standing next to your dream investor, customer or collaborator. You have their full attention for 30 seconds.