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Arts Marketing Ideas Generator

We built the Arts Marketing Ideas Generator with arts marketers in mind. Whether you are an independent artist, or work within a large arts organisation, we hope you find this tool helpful. We've selected marketing ideas that grow product sales, event attendance and audience development. This is an evolving list and we'll be adding to it. Please get in touch if there are more arts marketing ideas that you think we should include!

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Do a journey map of your business

Time: Days
Complexity: Moderate
Type:

We cannot stress how valuable User Experience (UX) is to your marketing efforts and business plan! In fact we are so passionate about this that we wrote an entire blog about it.

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Create brand guidelines

Time: Weeks
Complexity: Tricky
Type:

Make sure that you have up-to-date branding guidelines that you can send out to partners, venues and press whenever they use your brand (eg. your logo on their marketing materials).

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Update your answerphone message

Time: 5 Minutes
Complexity: Easy Peasy
Type:

Check your answerphone message - is it still up to date? Does it include other ways to contact you, such as email or website, and your opening hours?

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Join 500px

Time: Days
Complexity: Moderate
Type:

Calling all photographers! 500px is one of the largest photo communities on the web.

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Take better photos of your work

Time: 4 Days
Complexity: Tricky
Type:

When marketing artwork, whether it be visual art or live art, it is essential to have strong high-quality publicity photographs.

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Create an audio tour

Time: Days
Complexity: Moderate
Type:

This might seem overkill but actually recording the audio of somebody giving an audio guided tour of an exhibition or space need not be a complex or time-consuming affair.

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Something missing?

Have an idea that we haven't covered? Let us know so we can share it with others.