Offer free printable or downloadable resources on your website. Try to offer items that would be particularly valuable to your audience.
For example, one of our clients Iniva Creative Learning produce ‘emotional learning cards’ that are targeted towards art therapists, teachers and arts educators. They also offer free printable educational worksheets on their website for use in the classroom (eg. lesson plans, educational worksheets, student questionnaires etc), which complements their products and gives their customers an additional reason to return the site again. It is also a great tool to encourage new potential customers to visit the site.
We specialise in helping our clients achieve their goals. If you need help delivering this marketing idea, or if you want to take your strategy further, we at Wired Canvas can help. Have a look at our portfolio to see how we've helped others in the past and get in touch. We look forward to hearing from you!
