Charity Marketing Ideas Generator

The Charity Marketing Ideas Generator has charity and non-profit marketers in mind. It is intended for all sizes of charity; from small fundraiser campaigns, through to large non-profit organisations. We've selected marketing ideas that increase donations, raise awareness and inspire supporters. This is an evolving list and we'll be adding to it. Please get in touch if there are more charity marketing ideas that you think we should include!

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Complexity

Time Required

Idea Type

Online

-Social Media

-SEO

-Web Development

Offline

-PR

-Print

Sales

Live

Branding

General

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Get a Customer Relationship Manager (CRM) strategy in place

Time: Weeks

Complexity: Expert

Type:

A customer relationship manager strategy allows you to build and maintain long-term relationships with your audience and customers.

Create a press kit and keep it up to date and accessible

Time: Days

Complexity: Moderate

Type:

A press kit makes it easy for journalists and local/national press to find out all of the relevant information about you and your organisation/business.

Contact your local paper and get interviewed

Time: Days

Complexity: Moderate

Type:

Particularly in small communities and regions, local press are always looking for interesting people to talk to, especially if an event or new feature within the area will affect the public.

HARO (Help A Reporter Out)

Time: Hours

Complexity: Easy Peasy

Type:

HARO is a free online service that allows journalists and reporters (often from high profile media outlets) to send requests for people to interview or quote on different subjects.

Research your competitors

Time: Hours

Complexity: Easy Peasy

Type:

Do a little “competitor research” and look up other businesses of a similar nature or size. How do they market themselves? Do they do anything that you could be implementing?

Create a brand and visual identity (not just a logo!)

Time: Weeks

Complexity: Expert

Type:

Having a consistent identity across all of your marketing channels (eg. website, social networks, printed materials etc) will present your business in a more professional light.