Digital Marketing Ideas Generator

The Digital Marketing Ideas Generator is a source of inspiration for digital marketers. We've chosen marketing ideas from social media to websites, blogs to online advertising. We hope it sparks some ideas for your own digital marketing! This is an evolving list and we'll be adding to it. Please get in touch if there are more digital marketing ideas that you think we should include!

Filter

Complexity

Time Required

Idea Type

Online

-Social Media

-SEO

-Web Development

Offline

-PR

-Print

Sales

Live

Branding

General

Filter

Create a Press Release

Time: Days

Complexity: Moderate

Type:

A tried and tested marketing tool, press releases are a great way to get the word out to local and national news sources about your event.

Start collating a press list

Time: Ongoing

Complexity: Easy Peasy

Type:

Make sure that you have an up to date press list of local and high profile journalists, websites, blogs and publications, so that you can always easily send them your latest marketing materials.

Get a Customer Relationship Manager (CRM) strategy in place

Time: Weeks

Complexity: Expert

Type:

A customer relationship manager strategy allows you to build and maintain long-term relationships with your audience and customers.

Create a press kit and keep it up to date and accessible

Time: Days

Complexity: Moderate

Type:

A press kit makes it easy for journalists and local/national press to find out all of the relevant information about you and your organisation/business.

HARO (Help A Reporter Out)

Time: Hours

Complexity: Easy Peasy

Type:

HARO is a free online service that allows journalists and reporters (often from high profile media outlets) to send requests for people to interview or quote on different subjects.

Research your competitors

Time: Hours

Complexity: Easy Peasy

Type:

Do a little “competitor research” and look up other businesses of a similar nature or size. How do they market themselves? Do they do anything that you could be implementing?