Charity Marketing Ideas Generator

The Charity Marketing Ideas Generator has charity and non-profit marketers in mind. It is intended for all sizes of charity; from small fundraiser campaigns, through to large non-profit organisations. We've selected marketing ideas that increase donations, raise awareness and inspire supporters. This is an evolving list and we'll be adding to it. Please get in touch if there are more charity marketing ideas that you think we should include!

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Break your audience down into segments

Time: Days

Complexity: Expert

Type:

Your mailing list should be segmented down into interest groups.

Optimise your website for search engines

Time: Weeks

Complexity: Expert

Type:

There is no quick or easy way to do this; the key is research and producing high quality relevant content that is useful to your audience.

Ask people you know for a link

Time: Days

Complexity: Moderate

Type:

SEO (Search Engine Optimisation) is a funny business so we’ll try to keep it simple… When you search for something on Google, it returns every site that it believes is relevant and organises them b

Use Google analytics

Time: Days

Complexity: Tricky

Type:

Having Google Analytics on your website is absolutely crucial for monitoring traffic, visitor stats (locations, browsers, software) and analysing how your website is performing.

A/B test

Time: Days

Complexity: Tricky

Type:

A/B testing is when you create two versions of something with a slight variation and test which performs better. For example, do you want to check which “call to action” is most effective?