Type: · Time: 1 Weeks · Complexity: Moderate

A marketing calendar can not only help with budgeting and planning, but also be used year on year to make comparisons, and therefore improvements to the way you are marketing your brand. There are many great blogs online on how best to go about them, but generally speaking, you should include any marketing events, media campaigns and merchandising efforts that are happening, when and where they’re happening and most importantly, the results.

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