Don’t try to do everything and target everyone! Marketing is most effective when it is highly targeted and powerful. If you are hoping to turn your art into a profitable business, then it is time to start thinking like a business person. Identify your niche and use it as the basis to build your personal brand. Consider merging your artistic business with one of your personal passions/hobbies, to create a completely new niche business.
Jonathan Woodward said to Creativebloq: "One of the most important lessons I've learned is to find a niche rather than trying to be all things to all people. It was only when I really focussed on combining my two main passions for nature and illustration, specialising in being a wildlife illustrator, that things started to move forwards and the right type of commissions started come in."
You know yourself best - so only you can decide your niche! However, we specialise in helping our clients achieve their goals and getting their message across. If you need help selling yourself and your business online, we at Wired Canvas can help. Have a look at our portfolio to see how we've helped others in the past and get in touch. We look forward to hearing from you!
