Take some time to think about who it is you’re targeting with your events, activity and products. Write a short description or list of their typical attributes or background such as where they work, age range, social interests, etc. It is known as 'User Personas' and we find they are extremely helpful in focussing your strategy on your audience.
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How we can help:
We've created lots of personas for other clients, including during the research phase for Worldwide Veterinary Service. Have a look at our portfolio to see how we've helped others in the past and get in touch. We look forward to hearing from you!
