If you are selling a product, you can help alleviate any concerns (and therefore encourage sales) by clearly offering a no-questions-asked money back guarantee from the outset. Make it clear that you have 100% confidence in the quality of your products, which will help convert those ‘on the fence’ potential customers. Most blogs and companies will tell you that very few people will actually take advantage of the guarantee (assuming that your product/service is as good as you say it is), and so the benefits far outweigh the negative of occasionally having to refund customers. Set out your returns/money-back guarantee very clearly in your Terms & Conditions and put them in a prominent place on your website and instore. A money back guarantee is a great selling point and should be very clearly communicated to your customers.
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