If you have an international audience (or would like to have an international audience) then it may be worth offering your content and resources in multiple languages. This immediately multiplies your audience and opens your business up to whole new regions, and if nobody else is offering the same content or service to international audiences then it could be a very valuable source. Take a look at your Analytics to see if you are receiving a lot of traffic from other countries already. Could you increase this by providing a version of your website in their native language?
Once you have identified which countries and languages you would like to target, talk to a translation company such as our friends over at Basistext.
We specialise in helping our clients achieve their goals. If you need help delivering this marketing idea, or if you want to take your strategy further, we at Wired Canvas can help. Have a look at our portfolio to see how we've helped others in the past and get in touch. We look forward to hearing from you!
