Small Business Marketing Ideas Generator

As a small business owner, you'll likely find yourself marketing as well as running your business. It can be tough to balance both. So we've chosen marketing ideas that are simple to execute, but have a direct impact on your audience and sales. This is an evolving list and we'll be adding to it. Please get in touch with more marketing ideas for small businesses that you think we should include!

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Complexity

Time Required

Idea Type

Online

-Social Media

-SEO

-Web Development

Offline

-PR

-Print

Sales

Live

Branding

General

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Start collating a press list

Time: Ongoing

Complexity: Easy Peasy

Type:

Make sure that you have an up to date press list of local and high profile journalists, websites, blogs and publications, so that you can always easily send them your latest marketing materials.

Get a Customer Relationship Manager (CRM) strategy in place

Time: Weeks

Complexity: Expert

Type:

A customer relationship manager strategy allows you to build and maintain long-term relationships with your audience and customers.

Create a press kit and keep it up to date and accessible

Time: Days

Complexity: Moderate

Type:

A press kit makes it easy for journalists and local/national press to find out all of the relevant information about you and your organisation/business.

Contact your local paper and get interviewed

Time: Days

Complexity: Moderate

Type:

Particularly in small communities and regions, local press are always looking for interesting people to talk to, especially if an event or new feature within the area will affect the public.

HARO (Help A Reporter Out)

Time: Hours

Complexity: Easy Peasy

Type:

HARO is a free online service that allows journalists and reporters (often from high profile media outlets) to send requests for people to interview or quote on different subjects.

Research your competitors

Time: Hours

Complexity: Easy Peasy

Type:

Do a little “competitor research” and look up other businesses of a similar nature or size. How do they market themselves? Do they do anything that you could be implementing?