Creating a blog is undoubtedly one of the best things that you can do from a digital marketing perspective. By producing high quality, interesting content online, you will keep visitors returning to your site and boost your SEO. Remember to keep it engaging - you want people to read it and ideally share it! Try to include lots of text and descriptions, as well as images so that search engines can index it easily.
If you need to get a simple blog online quick and easy, try using Wordpress.com or Tumblr. However we recommend integrating your blog with your website - take a look at our blog post How to make an artist website using WordPress to find out how to set up your own custom install of WordPress. Alternatively if you are in the fortunate position of having a web developer at hand, talk to them about adding a blog to your website.
We specialise in helping our clients achieve their goals. If you need help building your blog, or making better use of an existing blog, we at Wired Canvas can help. Have a look at our portfolio to see how we've helped others in the past and get in touch. We look forward to hearing from you!
