If you have a web design/development team, whether in-house or external, have a chat with them about marketing ideas. You may be the marketer but they will have a clearer view of the technical side of things - for example how your audience interact with your website, or technical/functional improvements that could be made to your site.
Don’t assume that you have thought of everything; try sitting down with your web team and ask for their advice and suggestions. You are likely to gain some new ideas and insights.
Talk us about your website and we can suggest ways for improvement. We regularly deliver audits and reviews of people's websites with our recommendations. Have a look at our portfolio to see how we've helped others in the past and get in touch. We look forward to hearing from you!