Hands up if you have a LinkedIn profile that is totally out of date? Yep, we knew it! It is one of those social networks that can be easy to overlook, but you could be missing out on some great marketing opportunities. LinkedIn is brilliant for networking with other marketers and professionals, sharing your portfolio and project history, collecting testimonials and finding job/project opportunities. If you are an organisation you can also create company profiles, allowing partners and other organisations to connect with you and follow what you are up to. Why not ask friends and colleagues for LinkedIn testimonials too?
An often overlooked LinkedIn feature is ‘Groups’, where you can connect with others in similar fields or fellow marketers. Opportunities such as tenders, calls for proposals and project briefs are also often shared in LinkedIn groups, so make sure you join lots of relevant groups to receive notifications of potential opportunities.
Search on LinkedIn for groups within your industry. For example, the Arts Marketing Network or if you are a member of the Arts Marketing Association then join their official LinkedIn group.
We specialise in helping our clients achieve their goals. If you need help delivering this marketing idea, or if you want to take your strategy further, we at Wired Canvas can help. Have a look at our portfolio to see how we've helped others in the past and get in touch. We look forward to hearing from you!
