There is no quick or easy way to do this; the key is research and producing high quality relevant content that is useful to your audience. However the good news is that having a good understanding of Search Engine Optimisation (SEO) will be helpful at all levels of your online marketing. Many arts organisations, charities and small businesses have terrible SEO, so optimising your site will give you a huge advantage over any competitors. Whilst you can pay a professional SEO specialist (also known as an Inbound Marketer), it is also helpful to learn a little about SEO yourself as it will help you make positive decisions across all of your marketing strategy.
If you need help optimising your site for search engines, or if you want to take your SEO strategy further, we at Wired Canvas can help. Have a look at our portfolio to see how we've helped others in the past and get in touch. We look forward to hearing from you!
