Having Google Analytics on your website is absolutely crucial for monitoring traffic, visitor stats (locations, browsers, software) and analysing how your website is performing. It’s free and easy to install, so there’s no excuse not to track this information!
Aside from feeling smug about how many people have seen your content, tracking visitors to your website is also useful for reporting back to investors and boards of directors, measuring your reach, and evaluating the effectiveness of your online marketing. Meanwhile remember to track visitors offline as well - and try to find out how they heard about you.
Visit Google Analytics to set it up on your website now.
We specialise in helping our clients achieve their goals. If you need help delivering this marketing idea, or if you want to take your strategy further, we at Wired Canvas can help. Have a look at our portfolio to see how we've helped others in the past and get in touch. We look forward to hearing from you!
