Particularly in small communities and regions, local press are always looking for interesting people to talk to, especially if an event or new feature within the area will affect the public. If you are organising an event or launching a new project, see if the local media would be interested in interviewing you to discuss how it came about, your ideas behind it and who it is for. They may be interested in taking photographs and returning with a follow-up piece.
Build a strong relationship with reporters at your local newspaper. Take the time to get on first name terms with them; be sure to invite them to all of your events and news and offer them exclusive content. In return you will get some strong local press coverage.
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