Yes, arts sponsorship can be a controversial subject, but it doesn’t have to mean ‘selling out’. Finding a sponsor for your art project or event could mean significant benefits for both you and your sponsor. The key when approaching potential sponsors is not to focus on what they can do for you, but on what you can do for them. How will the sponsorship deal help their business? Will they benefit from better brand awareness? Is there opportunity for product placement? Do you have shared goals/aims that you can work to achieve together? What will they get out of it? Communicate the benefits clearly when you are approaching potential arts sponsors.
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