Search engine robots such as Google cannot ‘read’ images like us, so you may have a beautiful website full of stunning images, but if they have no descriptive text, then search engines have no idea how to filter your images in search engine results. Therefore you could be missing out on a huge opportunity to gain new traffic to your website, as these search engine robots may not display information related to your website correctly in search engine results.
Make sure all of your images have descriptive alt-tags (the text that is displayed if the image cannot load). For example:
<img src=”image.jpg” alt=”This is the description of my image”>
When you are uploading images through a CMS it will probably have an option to add alt text or a caption/description when you upload or insert the image. Make sure that you always fill this out!
