Many of your visitors may have particular concerns or requirements that may stop them visiting your venue/business or attending an event. Perhaps they have a wheelchair or are visiting with children, perhaps need an accessible toilet or need to park within easy walking distance. Are pets allowed? Can they bring their own food? Can they pay by card or do they need to bring cash? Is there a cloakroom? Is there public transport nearby?
Make sure that you address all of the potential concerns that visitors may have on your website and marketing materials. Look at our blogpost Journey Mapping for Arts Organisations to see how you can improve your visitor experience.
We specialise in helping our clients achieve their goals. If you need help delivering this marketing idea, or if you want to take your strategy further, we at Wired Canvas can help. Have a look at our portfolio to see how we've helped others in the past and get in touch. We look forward to hearing from you!