The Narrow Way Newspaper
When we responded to Hackney Council’s cultural and community programme tender, we wanted to propose something a little different. Rather than a corporate-looking document, we proposed a 24-page mini newspaper-style magazine to celebrate the Hackney Central area and all who live and work there.
15,000 copies were printed and distributed to local shops, cafes, pubs and community centres to encourage visitors to the area in a lively, eye-catching and creative way, with the goal of appealing to as diverse a range of readers as possible.