Arts Marketing Ideas Generator

We built the Arts Marketing Ideas Generator with arts marketers in mind. Whether you are an independent artist, or work within a large arts organisation, we hope you find this tool helpful. We've selected marketing ideas that grow product sales, event attendance and audience development. This is an evolving list and we'll be adding to it. Please get in touch if there are more arts marketing ideas that you think we should include!

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Sell your work on Etsy

Time: 4 Ongoing

Complexity: Tricky

Type:

Etsy is the “eBay for arts and crafts”. It is a brilliant online marketplace that allows independent craftspeople to sell their wares online.

Create custom greetings cards / postcards

Time: Weeks

Complexity: Tricky

Type:

Everybody collects postcards and flyers that take their fancy; you probably even have a small collection yourself!

Produce a book

Time: 4 Weeks

Complexity: Expert

Type:

If you are a visual artist or photographer, perhaps consider producing a beautiful book of your art.

Be creative with your marketing literature

Time: 3 Weeks

Complexity: Expert

Type:

It may seem easier to produce a simple two sided flyer for your event, or A5 booklet for your programme. However, are people likely to pick them up?

Develop a marketing calendar

Time: 1 Weeks

Complexity: Moderate

Type:

A marketing calendar can not only help with budgeting and planning, but also be used year on year to make comparisons, and therefore improvements to the way you are marketing your brand.