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Arts Marketing Ideas Generator

We built the Arts Marketing Ideas Generator with arts marketers in mind. Whether you are an independent artist, or work within a large arts organisation, we hope you find this tool helpful. We've selected marketing ideas that grow product sales, event attendance and audience development. This is an evolving list and we'll be adding to it. Please get in touch if there are more arts marketing ideas that you think we should include!

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Brief your staff on every new event / activity

Time: Ongoing
Complexity: Easy Peasy
Type:

Make sure that all of your staff are prepped with information about every new event, campaign or product that is coming up. Communicate frequently and openly.

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Keep it accessible - keep the ‘art speak’ optional!

Time: Ongoing
Complexity: Tricky
Type:

There is an official term for 'art speak'. It’s called ‘International Art English’ (yes, really), and it is now widely used by galleries and artists to describe their work.

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Use your vehicle

Time: 7 Days
Complexity: Moderate
Type:

Don’t be put off that this may seem an overly 'salesy' technique!

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Create seasonal content

Time: 2 Months
Complexity: Moderate
Type:

Markets definitely change at different times of the year.

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Create a contest

Time: 6 Weeks
Complexity: Moderate
Type:

Contests have massive value in so many ways.

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Find an arts mentor

Time: Ongoing
Complexity: Tricky
Type:

If you’re reading this, you may be feeling overwhelmed by all of the work ahead of you, and possibly struggling to identify which tasks you should prioritise in your marketing plan.

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Something missing?

Have an idea that we haven't covered? Let us know so we can share it with others.