Arts Marketing Ideas Generator

We built the Arts Marketing Ideas Generator with arts marketers in mind. Whether you are an independent artist, or work within a large arts organisation, we hope you find this tool helpful. We've selected marketing ideas that grow product sales, event attendance and audience development. This is an evolving list and we'll be adding to it. Please get in touch if there are more arts marketing ideas that you think we should include!

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Crowdfunding arts projects

Time: 6 Weeks

Complexity: Tricky

Type:

Crowdfunding websites such as Kickstarter,

Ask for a credit or links

Time: 3 Hours

Complexity: Moderate

Type:

A lot of artists are scared of sharing their work online in case people ‘steal’ it. Their argument is that people won’t buy their work if they can see it online for free.

Find your niche

Time: 4 Weeks

Complexity: Tricky

Type:

Don’t try to do everything and target everyone! Marketing is most effective when it is highly targeted and powerful.

Ask your audience - create a survey

Time: 4 Weeks

Complexity: Moderate

Type:

It is essential to ask your audience what they think about your organisation. Ask for suggestions for improvements, or if they have any queries or concerns. Are they fully aware about your work?