Small Business Marketing Ideas Generator

As a small business owner, you'll likely find yourself marketing as well as running your business. It can be tough to balance both. So we've chosen marketing ideas that are simple to execute, but have a direct impact on your audience and sales. This is an evolving list and we'll be adding to it. Please get in touch with more marketing ideas for small businesses that you think we should include!

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Complexity

Time Required

Idea Type

Online

-Social Media

-SEO

-Web Development

Offline

-PR

-Print

Sales

Live

Branding

General

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Create custom greetings cards / postcards

Time: Weeks

Complexity: Tricky

Type:

Everybody collects postcards and flyers that take their fancy; you probably even have a small collection yourself!

Be creative with your marketing literature

Time: 3 Weeks

Complexity: Expert

Type:

It may seem easier to produce a simple two sided flyer for your event, or A5 booklet for your programme. However, are people likely to pick them up?

Develop a marketing calendar

Time: 1 Weeks

Complexity: Moderate

Type:

A marketing calendar can not only help with budgeting and planning, but also be used year on year to make comparisons, and therefore improvements to the way you are marketing your brand.

Create a marketing budget

Time: 3 Weeks

Complexity: Tricky

Type:

All professional marketers will already have this, but it is also a useful tool for freelancers and independent artists to take on board.

Brief your staff on every new event / activity

Time: Ongoing

Complexity: Easy Peasy

Type:

Make sure that all of your staff are prepped with information about every new event, campaign or product that is coming up. Communicate frequently and openly.