Arts Marketing Ideas Generator

We built the Arts Marketing Ideas Generator with arts marketers in mind. Whether you are an independent artist, or work within a large arts organisation, we hope you find this tool helpful. We've selected marketing ideas that grow product sales, event attendance and audience development. This is an evolving list and we'll be adding to it. Please get in touch if there are more arts marketing ideas that you think we should include!

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Talk to your web team and ask for their advice

Time: Days

Complexity: Easy Peasy

Type:

If you have a web design/development team, whether in-house or external, have a chat with them about marketing ideas.

Make it easy for people to contact you

Time: Hours

Complexity: Easy Peasy

Type:

It is amazing how many websites overlook the most important thing; making it easy for people to get in touch. Some sites even overlook having a clear ‘contact’ page which is easy to find.

Build a website!

Time: Months

Complexity: Expert

Type:

Woah woah, hold up… You do have a website don’t you? You have a high quality, modern website? And it has its own domain (ie.

Make your website responsive

Time: Weeks

Complexity: Expert

Type:

The way people use the internet is changing every day.

Offer your content in multiple languages

Time: Weeks

Complexity: Tricky

Type:

If you have an international audience (or would like to have an international audience) then it may be worth offering your content and resources in multiple languages.